10-04-2007, 05:33 PM
I noticed the sale flyer for Bon-Ton, a department store here in Concord is using as its slogan "Come to the Right Place."
check out the flyer here.
http://www.bonton.com/catalog_main_option.asp
Of course I immediately thought that they should be using a certain song in their advertising campaign...
What I did not know before I went to the website is that Bon-Ton (which I never heard of before they opened here) is part of a large group including Boston Store (of Milwaukee), Carson Pirie Scott (the #2 dept store in Chicago in the good old days), using the same ads under different store names.
Sounds like a good marketing project.
check out the flyer here.
http://www.bonton.com/catalog_main_option.asp
Of course I immediately thought that they should be using a certain song in their advertising campaign...
What I did not know before I went to the website is that Bon-Ton (which I never heard of before they opened here) is part of a large group including Boston Store (of Milwaukee), Carson Pirie Scott (the #2 dept store in Chicago in the good old days), using the same ads under different store names.
Sounds like a good marketing project.
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