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Full Version: Use of Non-traditional Sales Outlets - - split from CD jacket thread
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A thought wandered through the insomniac fog while I was looking through some CDs

That design would do very well as a "paper" jacket - as opposed to the usual plastic case..
And it would be a really nice look for a Starbucks CD cover. Smile

Does anyone else remember the discussion last year about getting Starbucks to pick up Taylor's next CD ? ?

AgingHippie Wrote:
That design would do very well as a "paper" jacket - as opposed to the usual plastic case..
And it would be a really nice look for a Starbucks CD cover. Smile

Does anyone else remember the discussion last year about getting Starbucks to pick up Taylor's next CD ? ?


I guess Starbucks' musical offerings don't have the cachet they did even a year ago..

Quote:
Starbucks was betting that its eclectic taste played to the upscale atmosphere of its coffee shops, where it enticed customers to pay $4 for their daily caffeine fix. And record companies saw Starbucks at the vanguard of a new class of unconventional sales outlets that could keep the CD alive in an age of digital downloads.

But the ardor for Starbucks has gone the way of yesterday morning’s grounds. Critics in the music industry say the company squandered its cachet by mismanaging the effort to broaden its music mix. The choices that reflect its early taste for the offbeat — like an album from Lizz Wright, a torchy pop singer — are now squeezed in with offerings not unlike those at Wal-Mart, including the latest releases from Alicia Keys and James Blunt. The shift has not been lost on some customers.


more here...

http://www.nytimes.com/2008/03/17/busine...?ref=media

Margaux - fascinating... looks like Starbucks is misstepping in all areas. Their coffee-and-food problems stem from trying to compete with Dunkin', etc, when they really should've been focusing on what made them unique -- and what made their customers like them. Similar to the problem with their musical offerings.

Erm, if this is gonna be a hijack, maybe we should take it elsewhere?? Grin
Have seen the various criticsms of Starbucks - pretty hard to miss in the trades lately - they are currently the "in" whipping boy - people love it when a giant stubs their toe a little - they do have their advocates as well
In the Bangor SB CDs seem to be selling well per my conversations - the racks do have a few more albums leaning towards standard fare but there are still plenty of interesting things to be had and those are usually featured on the counter display - like the Stax album I bought on my way home from Franlklin.
Bottom line is they are in business to give their customers what they want and what they will buy. I almost always buy a CD when I stop in - - usually something I would probably never have seen in a regular music department if it were there - and certainly wouldn't have gone hunting for on my own.
It's still an interesting and viable alternative market for music. They need to do something about the ease of using their online site though - seriously.

There are other companies getting into connecting their products to selling music as well.
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