I received the latest Entertainment Weekly in my mailbox today. It has The Simpsons Movie on the cover. Along the left hand side there is mention of an article inside, "The Real Winners of 'American Idol'". So, I flipped to page 40 and began reading - the top of the page headline reads:
AMERICAN DREAMS -
with Kelly Clarkson, Chris Daughtry, and Carrie Underwood all over the charts, 'American Idol' rules pop music. But not everything is going to plan.
A year ago, at the close of the fifth and most popular season of American Idol, it was easy to envision how the following 12 months might unfold. Winner Taylor Hick, trading on his appeal among older women, would enjoy something akin to Clay Aiken's early multiplatinum career. Runner-up Katharine McPhee would blossom into 2007's reigning sexport-next-door. As for the contestants who'd been eliminated earlier, third-place Elliott Yamin's best hope was to pick up Hicks' leftover white-soul crumbs. Kellie Pickler, who came in sixth, would go back to slinging burgers at Sonic - perhaps joined by new fry cook Bucky Covington, the No. 8 finisher. And poor Chris Daughtry, who ended up fourth? He'd spend years hustling the bar circuit, desperate to establish some rock cred.
You know how this story really turned out. Hicks' debut disc stalled - it ranks 184th on the list of best-sellers for 2007's first half. Topping that same ranking is newly minted superstar Daughtry, whose first album has sold 2.9 million copies. Country freshmen Pickler and Covington both have sizable radio hits...unlike McPhee, who's MIA in any format. Yamin, passed over by the usual Idol label and manager, went indie and proved to be a late bloomer. His "Wait for You" is an unexpected pop hit. "I tell people third place is the new first," Yamin quips.
In other words: Keep hope alive, season 6 also-rans Melinda Doolittle and Phil Stacey. And be afraid, very afraid, Jordin and B-B-Blake. There's little obvious method to which contestants become music-biz finalists and which turn out to be false Idols. What's certain is that Daughtry, Carrie Underwood, and some other alums are helping keep a beleaguered CD industry afloat. But why them? And what went wrong with Hicks, Fantasia, and other high-profile Idols who have failed so far to establish major music careers? Here, EW makes sense of the often baffingly uneven fortunes of American Idol's ex-contentants.
I think you see where this entire article leads - and I don't see it up on http://www.ew.com yet so I won't sit and type up the whole thing. It's a very extensive article examining where American Idol has gone wrong - why the winner isn't always the big superstar that they appear to be when voted in as the winner by millions of viewers.
TV star doesn't equal pop star. What is the musical equivalent of "telegenic"? Stumped? Therein lies the rub. Just because they love you on TV doesn't mean Idol fans will shell out cash for your album ---or that radio programmers will jump up and down to spin your new single. "A&R types are supposed to pick the artists, not Joe Q. Public," says Chris Booker, a morning jock at Philadelphia pop station Q102. "That is like having the people vote on what I should wear tomorrow. I'd look silly."
Maybe that's why Taylor Hicks' faux-soul singles never got much traction ("Just to Feel That Way" peaked at No. 20). What worked on TV - the nice guy looks, the familiar voice - seemed a little corny in the music universe, and his album will likelybe the first from an Idol winner not to sell a million copies. "Voting for the dork to win was fun," says Booker. "Buying his album with my money, not so fun."
OK - question - what makes this Chris Booker an American Idol know-it-all and the person to educate us on why certain people's album sales have faltered? He's a morning disc jockey in Philadelphia.
Anyway, it's a very interesting article with most of the former contestants that have released albums graded. Here's what they say about Taylor:
Total Sales: 690,000 (one album)
Where's the "Soul Patrol"? Hicks' debut was a big disappointment when compared to other winners' first discs.
Grade: C
The rest are graded as follows:
Kelly Clarkson: A-
Carrie Underwood: A
Elliott Yamin: B
Chris Daughtry: A
Ruben Studdard: C+
Katharine McPhee: C-
Fantasia: B
Cross Clive at your own peril. On Idol, everyone wants to impress the three judges. After Idol, the ones lucky enough to score a record deal are all trying to wow someone else: BMG Label Group chairman and CEO Clive Davis. The 75-year-old music-biz stalwart is a legendary career maker --- and few artists would want to test whether he can also be a career breaker. Yet Hicks took Davis on by insisting that his finale song, "Do I Make You Proud," be left off his debut. A subsequent contretemps with another ex-Idol has been far more serious...and public. Kelly Clarkson irritated Davis by insisting on writing her new album without help from pro songwriters --- a beef she eventually took public in interviews. Then Davis gave a speech on the May 23 Idol finale in which he praised the role of outside writers in Clarkson's past success and ignored her new release. Many observers interpreted his words as a direct slap to Clarkson.
Ironically, the best model for how to play nice with Clive might be the guy who's made the most of his rebel persona. When Daughtry approached Davis about writing his own material, they worked out a compromise. "Clive had a totally different vision at first," Daughtry recently told EW. "But I played him songs on my acoustic, and he said, 'Wow, it looks like you are more than capable to write this album.' So he set some things up with some collaborator. He was very supportive of everything I wanted; he never tried to fight me on it. [The co-writers] were awesome. I learned so much." Daughtry's success as a public badass and private compromiser may provide a template for future Idols: Save the glowering for the stage, not the conference room.
ETA: I just re-read this paragraph about Constantine and thought I would stick in here at the bottom.
Hoping to follow in Yamin's lead is season 4's Constantine Maroulis, who recently started his own label and dubbed it...Sixth Place Records. Unlike Yamin, Maroulis did have a post-Idol major-label experience, albeit a brief one; his Atlantic deal fell apart when the exec who signed him left the company. "So I said, 'F--- it,'" says Maroulis, 'I'm going to do my own record.'" Due out Aug. 7, Constantine cost a relatively modest $35,000 to make, and Maroulis says that if he sells all 150,000 copies he's releasing, "I will be a very wealthy man. I own this record. I'll be laughing all the way to the bank."
For your sake Connie - hope those words don't come back to bite you.
Keep checking http://www.ew.com. It will most likely surface in the next day or two.